Broadridge Unveils Platform to Simplify and Scale Institutional Digital Asset Adoption
Broadridge launches a new platform to help financial institutions scale digital asset strategies while ensuring regulatory compliance. Powered by ClearFi, it delivers unified data and bridges traditional and decentralized finance.
A Strategic Push into the Digital Asset Space
Broadridge Financial Solutions, Inc. (NYSE: BR) has officially launched Broadridge Digital Assets Solutions, a platform designed to help financial institutions expand their digital asset offerings while staying aligned with evolving regulatory requirements. At the core of the platform is ClearFi, introduced in October 2024, which consolidates and standardizes data from a multitude of sources, offering enhanced transparency in the digital asset landscape.
Meeting Demand for Compliance and Clarity
The solution is aimed at a broad range of market participants—including crypto exchanges, brokers, wealth managers, digital asset custodians, and institutional investors. According to Mike Tae, Co-President of Broadridge’s Investor Communication Solutions, the platform is a step toward democratizing investment in digital assets by improving both accessibility and data clarity. ClearFi addresses the persistent issue of fragmented and inconsistent data by streamlining information into a unified, regulatory-ready format—meeting the growing need for oversight and accountability in the digital asset ecosystem.
A Bridge Between TradFi and DeFi
With this move, Broadridge strengthens its position as a critical enabler of the institutional digital asset market. By focusing on data normalization and operational transparency, the firm removes a major obstacle to adoption: the reliability and availability of data. This initiative reflects Broadridge’s broader strategy of leveraging its expertise in financial communications and data infrastructure to serve as a connective layer between traditional financial systems and the decentralized world.
This approach not only aligns with the company’s core competencies but also opens new opportunities in a rapidly expanding market. The platform helps institutions manage risk, meet compliance requirements, and tap into emerging revenue streams—all within a robust, scalable framework.
